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The fashion for key rings was born in France at the end of the 1950s and reached its peak in the 1960s.
 
The Régie Française des Tabacs then declines most of the brands on this new advertising medium. In metal or plastic, cigarette brands then colonized the keyrings of the French.
 
At the end of the 1970s fashion was lost and soon the Régie's key doors ended up abandoned in the drawers.
 
Cigarettes de France has picked up a few...
« The one that smoke does not prevent from coughing and that cough does not prevent from smoking has the right to the gratitude of the
Régie Française des Tabacs »
Pierre Dac
 
This website is dedicated to the passionate of the design and the history of french cigarettes brands
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