The fashion for key rings was born in France at the end of the 1950s and reached its peak in the 1960s.
The Régie Française des Tabacs then declines most of the brands on this new advertising medium. In metal or plastic, cigarette brands then colonized the keyrings of the French.
At the end of the 1970s fashion was lost and soon the Régie's key doors ended up abandoned in the drawers.
Cigarettes de France has picked up a few...